Job position overview:

The Media Relations Coordinator is responsible for the orderly operation of general duties within their assigned Unit, as well as the efficient transfer of information and communications received by the Thunder Bay Police Service.

Branch: Corporate Communications
Unit: Corporate Communications
Reports to: Director – Corporate Communication
Pay scale: Level 7 to Level 10 ($73,414.59 to $84,767.24)
Competition #72-2025
Duration: 1 temporary full-time position (9-months)
Working hours: 0700 – 1700 based on 5 on, 2 off schedule
Deadline to apply: October 20, 2025

General core competencies required to be successful in this position are:

1. Accountability and Excellence

• Firstly, align behaviours to organizational and ethical values of trust, integrity, leadership, inclusivity, and collaboration.
• Address others whose behaviours are contrary to TBPS values. Moreover, provide constructive feedback that encourages improvement.
• Demonstrate the required level of job-related skill. In addition, pursue opportunities for continued learning and skill enhancement.
• Focus efforts on achieving standards of excellence through both continuous improvement and ongoing development. Furthermore, share best practices with peers to strengthen team performance.
• Comply with all relevant codes of conduct, policies, and procedures. Also, promote adherence among colleagues to maintain professional standards.
• Exercise self-control, adaptability, and flexibility in stressful or difficult situations.
• Accept responsibility for own actions regardless of consequences. Therefore, demonstrate accountability in all aspects of conduct.
• Respect the dignity, human rights, equity, diversity, and inclusion of others.

2. Decision Making

• Apply established guidelines and procedures to make informed decisions.
• Seek guidance as needed when situations are unclear and involve the right people in the decision-making process. Moreover, communicate outcomes transparently.
• Consider the consequences of decisions, including the impact on others and the TBPS. In addition, balance short-term needs with long-term outcomes.
• Reach decisions that are consistent with established procedures and TBPS values. Furthermore, ensure that reasoning is clear and evidence-based.
• Assess the effectiveness of decisions and respond accordingly. Also, identify lessons learned to improve future decision-making.

3. Interaction and Influence

• Promote team goals, share the workload, and assist others. In addition, encourage cooperation and maintain positive relationships across departments.
• Give credit and acknowledge the contributions and efforts of peers. Moreover, celebrate achievements to strengthen morale and teamwork.
• Treat others fairly, ethically, and with value — communicating openly and building trust. Furthermore, demonstrate respect and transparency in every interaction.
• Display effective written and verbal communication skills that are clear, concise, and suited to others’ level of understanding.
• Demonstrate cooperation, collaboration, and consensus-building when working with others within or outside the TBPS. Also, foster inclusivity and mutual understanding in all partnerships.
• Show the ability to accept and act on constructive criticism. Therefore, use feedback to enhance personal and professional performance.
• Effectively communicate using strategies to achieve common goals, influence, and gain the support of others. In addition, adapt communication style to fit various audiences and contexts.

4. Social & Cultural Competency

• Demonstrate a professional, empathetic, and objective demeanour.
• Able to effectively interact, work and develop meaningful relationships with people of various ethnic, cultural, and social backgrounds.
• Recognize and respect diversity through communication and actions in all contexts.
• Show respect and openness towards someone whose ethnic, cultural, and social background is different from one’s own.
• Able to recognize and manage one’s own behaviours, moods, and impulses to create an inclusive, equitable and welcoming environment within the TBPS.
• Able to use one’s own experiences to relate to and work with all ethnic, cultural, and social groups.

5. Information Management

• Use appropriate procedures to collect, organize, retrieve, maintain, and disseminate information.
• Demonstrate awareness of key types and sources of information needed to perform duties.
• Effectively use technology and/or systems to manage information pertinent to the position.
• Ensure appropriate security protection, storage, and maintenance of information.
• Respect confidentiality of information.
• Knowledge of computer applications pertinent to position.

6. Communication Skills

• Communicate ideas and information in writing to ensure that information and messages are understood and have the desired impact.
• Communicate public messaging that accurately represents TBPS values.
• Writes clearly, using correct grammar, spelling, and punctuation.
• Tailors the communication to the reader

7. Technology Management

• Maximize the use of technology to support operational and administrative work for the organization.
• Demonstrate knowledge of technology appropriate to their role and is proficient in its use.
• Troubleshoot and maintain technology used in the performance of one’s duties.
• Ensure appropriate security protection, storage, and maintenance.
• Utilize technology to scan the environment to identify evolving trends.

Summary of Essential Job Functions:

The Media Relations Coordinator is responsible and accountable to the Director – Corporate Communications for the efficient and timely performance of the assigned duties and responsibilities. Specific responsibilities shall include but not be limited to:

• Under the direction of the Director – Corporate Communications, help execute the annual communication plan that reflects and supports the strategic goals of the Service. In addition, provide input to ensure alignment with organizational priorities.
• Work with the Director – Corporate Communications to develop and recommend social media marketing strategies. Furthermore, use technical knowledge and a comprehensive understanding of social media tools to develop, manage, and evaluate the Thunder Bay Police Service’s content marketing strategy.
• Create informative and engaging social media posts, press releases, press kits, and related marketing materials. Moreover, ensure that all communications reflect the Service’s brand voice and professionalism.
• Administer the Thunder Bay Police Service’s social media presence, including but not limited to Facebook, Twitter, LinkedIn, YouTube, and the website. Additionally, identify opportunities to expand reach and audience engagement across these platforms.
• Maintain, evolve, and enforce the Thunder Bay Police Service’s social media policies and guidelines. Therefore, ensure compliance with established standards and ethical communication practices.
• Monitor comments and questions on the Thunder Bay Police Service’s social media platforms and communicate accordingly. In addition, escalate sensitive issues to the Director when appropriate and respond in a timely, respectful manner.

Additional Duties:

• Under the supervision of the Director – Corporate Communications, act as a liaison with other departments regarding content posted on the Thunder Bay Police Service’s social media and website. Develop social media images that support the Thunder Bay Police Service’s online efforts, complying with social media guidelines.
• Develops, designs, and expands the Thunder Bay Police Service website.
• Researches, writes, edits, and posts approved material to the website.
• Manages subscribers to the Thunder Bay Police Service social media sites including but not limited to the website, Facebook, Twitter, LinkedIn, etc.
• Develops Thunder Bay Police Service’s social media exposure.
• Assists in developing strategies and policy for the Thunder Bay Police Service use of social media.
• Assists the Director – Corporate Communications with monitoring and retaining Thunder Bay Police Service media coverage and associated police media coverage.
• All other duties as assigned within the core competencies.

Required Qualifications:

• Post Secondary education in Communications, Public Relations, Journalism, or a related field with an understanding of content management systems.
• A minimum of three (3) years related experience in website content development and experience with social media as part of a strategic communications plan and with digital marketing.
• Experience in the design and development of web-based applications and frameworks with aptitude and knowledge of web technologies, relevant software, and web browsers and with a working knowledge of web analytics.
• Superior communication skills with the ability to express ideas, concepts, and complex problems both verbally and in writing to a variety of audiences.
• Demonstrate writing, editing, proof reading and research skills.
• Understanding of collaborative social networking technologies, application-based communication devices, etc., and the ability to troubleshoot website and social media technologies and to adapt to change in a dynamic environment.
• Excellent organizational skills with the ability to prioritize in order to meet deadlines when critical events occur such as daily deadlines for top stories, public safety notices, etc.
• Excellent interpersonal skills with the ability to work independently or as part of a team. Must possess valid Ontario class ‘G’ driver’s license.
• Ability to work well under pressure, manage multiple assignments while meeting deadlines and completing task at a high degree of accuracy.
• Willing and able to work extended and/or overtime hours when required.
• Photography, videography, and video editing skills are an asset.
• Knowledge of web development languages is an asset.

Working Conditions:

• Required to work a 8-hour shifts consisting of a schedule of 5 days on, 2 days off
• Work is performed in a standard office environment with minimal adverse working conditions.
• Located in a comfortable indoor area. Conditions could produce mild discomfort such as moderate noise.

Tests and Assessments:

Candidates may be subject to any of the tests and assessments for this position including:

• Application review
• Performance Appraisal review
• Disciplinary record review
• Panel Interview

Application Instructions:

Qualified applications are invited to submit both cover letter and resume, referencing the competition number, electronically to recruitment@thunderbaypolice.ca or by mail to Human Resources, Thunder Bay Police Service, 1200 Balmoral Street, Thunder Bay, ON, P7B 5Z5, no later than 4 p.m. on October 20, 2025.

We are an equal opportunity employer and encourage diversity in our workplace. Accommodation is available for applicants with a disability.

We thank all applicants for their interest. However, only those candidates who are selected for an interview will be contacted.